Privacy Policy

Last updated: November 2026

ZTH Private Limited ("ZTH," "we," "us") builds capital access, fundraising readiness and business software. This policy covers everything we run on zth.co.in and its subdomains:

It explains what we collect, why, where it goes, and what you can do about it.

What we collect

On the website and ZTH Insider

In the Zth-OS Demo

In Zth-OS

In Investor Mock Room and Smart Engine Deck

The only ads we show are Google ads on ZTH Insider (see Advertising). We do not sell your data to anyone.

Product usage analytics

In Zth-OS and the Demo we record which pages you open, which module they belong to and which features you use (for example "created a purchase order" or "asked YENSIN"), linked to your account and workspace. We use this only to understand what is useful and what to improve. It records that a feature was used, never the content of your records. It stays in our own database and is not shared with analytics or advertising companies.

Advertising

ZTH Insider (zth.co.in/insider) shows ads served by Google AdSense. Google's ad script is present on our website pages, but it requests no ads and sets no advertising cookies until you click "Accept" on the cookie banner. Once you do, Google and its partners use cookies to show ads, which can be based on your visits to this and other websites. You can turn off personalised ads in Google's Ad Settings and read how Google uses data from sites that use its services. There are no ads in Zth-OS, the Demo, Investor Mock Room or Smart Engine Deck, and nothing you enter in them is shared with Google for advertising.

AI features

YENSIN, the AI in Zth-OS, Investor Mock Room and Smart Engine Deck, sends the question you ask, and the parts of your data needed to answer it, to our AI providers: Anthropic (Claude) for answers, and Voyage AI for search. They process it to return a result to you, under their API terms. YENSIN only reaches the data your account is allowed to see, and asks before it changes anything.

To make YENSIN better we keep anonymised usage patterns: the kind of question asked (for example "a lookup" or "a draft"), how long it took, whether it worked, and any thumbs up or down. Never the question or answer itself, and never your company's data or anyone's personal details. A Zth-OS company's owner can switch this off in Billing.

Cookies

We use three kinds of cookies. Essential cookies keep you signed in and remember your cookie choice; the sites can't work without them, so they don't need your consent. Analytics cookies (Google Analytics and Hotjar) and advertising cookies (Google AdSense, on ZTH Insider only) are only set if you click "Accept" on the cookie banner. You can change your choice at any time: .

CookieWhereWhat it's forKindHow long
sb-…-auth-tokenzth.co.in and its subdomainsKeeps you signed in to ZTH Insider and Zth-OS. One sign-in works across zth.co.in addresses.EssentialUntil you sign out
sb-…-auth-token (Demo)demo.zth.co.in onlyKeeps you in your own demo workspace. Separate from every other ZTH sign-in.EssentialUntil you sign out
zth_consentzth.co.in and its subdomainsRemembers whether you accepted or rejected analytics and advertising cookies.Essential12 months
_ga, _ga_*Website, Insider, Demo, Zth-OSGoogle Analytics: counts visits and pages anonymously so we know what's read and where visitors come from.Analytics (only if you accept)Up to 13 months
_hjSession_*, _hjSessionUser_*Website, Insider, DemoHotjar: heatmaps and session replays of how pages are used, with typed text hidden.Analytics (only if you accept)30 minutes / 12 months
__gads, __gpi, IDEZTH InsiderGoogle AdSense: shows ads, limits how often you see the same one, and measures them.Advertising (only if you accept)Up to 13 months

Hotjar is never used inside Zth-OS, so your business screens are never recorded. Zth-OS also keeps small preferences (such as light or dark theme) in your browser's local storage; these never leave your device.

Where it's stored and who processes it

Our data is stored with Supabase and the sites are hosted on Vercel. Zth-OS customer data is kept in a separate database from ZTH's own systems, and the Demo has its own database again. The providers below process data only on our behalf:

How long we keep it

Your rights

You can ask what we hold on you, ask us to correct or delete it, withdraw consent you've given, or raise a complaint, including under India's Digital Personal Data Protection Act, 2023. Email zth@zth.co.in. A real person on our team handles every request.

Changes to this policy

If what we collect or how we use it changes meaningfully, we'll update this page and change the date at the top.

Contact

Questions about this policy, or to reach our grievance officer: zth@zth.co.in.